We recently poured beer at West Plains Beerfest, and we had a few people come up to our tub of craft can goodness, and say, “I like the one in the green can.”
Actually, people have been saying that they like the one in the green can since November 2011 when Missouri Mule IPA was the second beer we ever canned on the Piney River Farm. We are still proud to the be first craft brewery in Missouri to put an IPA in a can because we love hops!
The green Missouri Mule IPA can was kicked down the road a few weeks back, and in it’s place is a new design still featuring the Missouri Mule, our state animal. New design courtesy of the ever-so-talented Brooke Hamilton of Grindstone Studio.
It was time for a refresh with this brand label. Viola!
Why?
India pale ale, commonly referred to as IPA, is growing in popularity across the Ozarks. In fact, it’s the number one craft beer style in the nation. We wanted to draw attention to Missouri Mule IPA, and we thought a new look might be one way.
Like a lot of craft beers, Missouri Mule IPA has evolved as we have grown, too.
Most specifically, last summer we hired a self-avowed hophead, Matt Beatty, who is heading up brewing operations and almost all things hop-related. Matt grew up in the Ozarks, but he spent most of his career brewing in the Pacific Northwest. He helped Ninkasi Brewing in Eugene, OR get off the ground and developed some of their very well known and loved hoppy beers.
Missouri Mule IPA today is brewed by Matt with close attention to extracting all the hop flavor and aroma possible in a beer that at 7% still has a kick, including a hop kick. Featured hops: Centennial and Citra.
Matt also brewed the 2018 Mule Team IPA which will make it’s debut next week at our Aleiversary. So, if you like hops, and you want something a little extra, extra special, be sure to get your hands on this very small batch imperial IPA.
Six-packs of Missouri Mule with the new design have been going out in distribution for several weeks now, so you can add this to the IPA mainstays in your fridge. Another way to, as we like to say, Taste the Ozarks.
And if you like to show your love of Missouri mules, Missouri Mule IPA, hops, or all of the above, you are definitely gonna want to get your paws on one of these brand spankin’ new, soft Piney River T-shirts, too. (Also designed by Brooke and printed locally at Ozark Mountain Screenprinting.)
